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Every cent received goes toward Ye Olde Inn's maintenance and allows us to continue providing the best resources for HeroQuest and Fantasy Gaming fans.










9:10 AM
Hello Avalon Hill Fans!
Happy Halloween!
I hope everyone is enjoying the new announcements from Essen - the team has been busy getting it ready for retailers and watching the comments come through! We're very proud of both Market Fresh and Wizards of Morcar (we heard people asking for more HeroQuest??) And we hope you’ll take a moment to check out the new expansion for Talisman 5th Edition: Nemesis – Call of the Hunt!
A couple of quick updates for you all:
When will PDFs of Quest Books be available in my local language?
This is something I'm working on - Quest Books are essentially the meat of our games. Minis and components are certainly important props and provide immersion into the stories we and our community tell. However, we're in conversations on how to make the game more accessible in localized languages without giving away a core component of the product's offering. You're absolutely heard here and I'll continue seeking a solution for more accessible HeroQuest in the language you prefer. You shouldn't have to learn a new language, or hunt for community translated material to enjoy HeroQuest.
When will convention exclusives promos (like the COPD game screen) become more widely available?
Convention exclusive promos will be more readily available to the community through officially sponsered "Game Nights" in the near future. This is rolling out through our partnership with the WPN/Wizards team in the NA region. Our first game/test of this program is with Cosmolancer and store sign ups were sold out by the end of the day! Very exciting for us as it shows the excitement that LGS's have for promo-back game nights. 2026 will be loaded with game nights and I'm hoping to share a roadmap to those game nights with you all when the marketing team is locked with their plans. If you're outside the NA region - I'm working directly with the EU+APAC regions on how they can source and deploy these promos ASAP. More details around that the regions develop their programs but they're very excited to get programs of their own rolling.
9:11 AM Friday, October 31, 2025 9:11 AM
Where can I pre-order Wizards of Morcar if it's not on Hasbro Pulse?
We highly encourage everyone to support their local game stores for Wizards of Morcar pre-orders. If your retailer doesn’t currently have Wizards of Morcar available for pre-order, let them know that distributors that carry Avalon Hill have this title open for pre-order/solicitation and is ready for the retailers to ask for them! Support for local game stores is critical to keeping our industry running as they are the backbone of the gaming industry and we’re doing everything we can to make sure they are enabled to support our community.
There have been rumors of retailer exclusives circulating, is retailer exclusives back on the product roadmap?
Allow me to be perfectly clear: the word “exclusive” makes all the HeroQuest minis in the Avalon Hill office shudder. There are no planned retailer exclusive product by the HeroQuest global brand team. Individual regions may choose to focus the allocation and flow of product through specific channels (e.g. the distributors who sell to LGSs). The language of what “exclusive” means is getting mixed here is what it looks like to me.
Note: Retailers/Distributors always have the option to carry or not carry product from the Avalon Hill line – this may inadvertently less or more retailers caring a game system based on the supply & demand of any given product
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9:11 AM Friday, October 31, 2025 9:11 AM
What's up with the Discord? Can we PLEASE get some movement there?
Heard.
I don’t have any clear movement here yet. We’re neck deep in product launches, and I’ve been trying to drive this but it keeps getting stuck with other stakeholders. Once things lighten up on the dev side (likely more in December) I plan on building us a new home. (with GIFs for the love of Dread.) I think the recovery + ownership of this server may be outside of my reach/influence.
If we take this route, I hope I have your support in helping me point the community to our new home once it’s been built!
Ok! That’s what I got for you guys today!
Please keep showing your support and love for the HeroQuest dev team who poured their heart and soul into the game. If you get a chance to catch Doug or Lindsay at the next convention, please share your love and support. It never ceases to amaze me the creativity and awesomeness they pack into a box.





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